Animated Video Production

Production Process

From scriptwriting and storyboarding, through character design and animation and soundtrack and voicoever, our animated video production process is meticulously crafted to ensure every detail brings imagination to life.

Copy of Fudge June 18


The foundation and creative vision of the animation project is established in pre-production. This phase includes scriptwriting and development, storyboarding and animatics, character design and development, and the production of style frames and concept art.

Scriptwriting & Script Development

Script development is the first stage of the animated video production process. The creative that goes into writing your story is then enhanced by CharactaMap™ which helps to elevate the narrative, dialogue, and overall structure of the animated film.

Character Design & Development

During the character development phase we leveage CharactaMap™ to ensure we create unique personalities with distinct chararcter traits. Once we understand what's beneath the skin of your chararcter we bring them to life through the illsutrative design.

Front box with shadow final

Where Creativity Meets Science


CharactaMap™ by Inkubator is an intuitive writing system channeled through 5 decks of critical thinking prompt-cards, made for people who want to create memorable characters and write compelling stories.

Find Out About CharactaMap™
Storyboards & Animatic

The storyboarding phase helps to visualise the overall narrative and visual structure of the animation. We create illustrative panels which represent the key moments, shots, and actions in the film. The animatic is a video version of the storyboards.

Concept Art & Style Frames

Concept art and style frames involve the creation of visual references and design elements that establish the overall look, feel, and style of the animation. It's useful to think about the style frame as an upfront 'print screen' of the final film.

Click on the images below to view in Gallery Mode

CGI Pipeline

The pre-production stage is broadly similar regardless of the chosen animation treatment. With CGI animation though, the process requires the creation of three-dimensional digital models, environments, and characters which are illustrated, modeled, rigged, lit and textured and then rendered in 3D animation software.

Treehouse Render 1

2D Illustration

The design phase is a really important stage in the process of creating CGI characters, objects and environments. Our 2D artists start by creating sketches which are used to produce a final concept art illustration. This 2D visual communication tool then acts as a 'blueprint' for our CGI modellers. Preparing a 2D version of the object gives Directors and Producers an opportunity to address design challenges and to make any necessary adjustments before moving onto the time consuming CG modeling phase.

Treehouse Render 2

CGI Modelling

This is the process of transforming 2D designs into 3D models. These wireframe structures (like The Socialbie's Treehouse on the right) are composed of vertices, edges, and polygons. Optimisation is important to ensure that the model functions properly and doesn't break when in use. The type of CG software employed depends largely on the complexity of the models or level of detail required. At Fudge we have CG artists proficient in ZBrush, Autodesk Maya, Blender, 3DS Max, Cinema 4D, and Houdini.

Treehouse Render 3

CGI Lighting

Lighting adds a sense of depth and dimensionality to our CG model and the way in which light interacts with a scene can give the asset a sense of weight and volume. Lighting can also be used to create a specific mood or emotion, such as a bright and sunny day or a dark and moody night scene. Additionally, different lighting techniques can be used to highlight specific features of an object or character, such as highlighting the texture of a surface or emphasising the contours of a character's face.

Treehouse Render 4


In simple terms, rendering is the process of transforming a 3D model and into a 2D image. The technical process involves complex mathematical calculations and light physics which simulate the way light interacts with surfaces on the CG model. A virtual camera considers each of the pixels, assess its color, material, and any nearby light before creating a detailed image. Rendering times can be significantly reduced through optimisation and more powerful machines can also help speed up the process.

Treehouse Render 1
Treehouse Render 2
Treehouse Render 3
Treehouse Render 4

Production & Post

The production phase is where the actual design and animation takes place. Animators bring the scenes and characters personality and emotion to life. In post-production, the finishing touches of sound design, music and voicoever are applied to enhance the storytelling.

Artworking & Layouts

The artworking and layout phase involves the illustrative translation of the approved concept art, style frames and storyboards into detailed artwork which is presented as 'artwork layouts' that can be approved prior to animation produciton process.


In simple terms, animation is the art of telling stories through the bringing to life of inanimate characters, assets and environments. The choice of animation style heavily influences the overall aesthetic and visual treatment of the animation project.

Soundtrack (Voice & Music)

The soundtrack involves the creation and integration of the various audio elements that enhance the overall audiovisual experience. The soundtrack typically includes three primary components which are music, sound design (effects), and voiceover.

Render & Delivery

Rendering is the process of generating the final static images (or frames) within the animation. Typically, 24 frames are shown in one second of the animation. These are then compiled and combined to create the final animated video prior to delivery.


Get In Touch

Free Consultation!

Get in touch for a free animated video produciton consultation with Fudge's Creative Team or simply click on the Brief Builder to send us details about your project!

Get In Touch

Collaboration Portal

Our collaboration portal is a custom-built project management tool designed around our animation process. The portal provides a central hub for all project related assets (scripts, storyboards, character designs etc.) but, more importantly, it makes the process of collaborating with the creative team more effective, efficient and fun!

  • Invite Project Team - Invite all of your team members to collaborate on your video project.
  • Project Dashboard - View the project dashboard to see all of your active video projects.
  • Project Workflow - View your project process in one simple production workflow.
  • Store Documents - Store project related documents like briefs or brand guidelines.
  • Track Progress - Track the percentage progress of your video project in real-time.
  • Provide Feedback - Provide feedback at each stage of the production process.
  • Catch Up - Catch up on project updates and comments from the project team.