From scriptwriting and storyboarding, through character design and animation and soundtrack and voicoever, our animated video production process is meticulously crafted to ensure every detail brings imagination to life.
The foundation and creative vision of the animation project is established in pre-production. This phase includes scriptwriting and development, storyboarding and animatics, character design and development, and the production of style frames and concept art.
Script development is the first stage of the animated video production process. The creative that goes into writing your story is then enhanced by CharactaMap™ which helps to elevate the narrative, dialogue, and overall structure of the animated film.
During the character development phase we leveage CharactaMap™ to ensure we create unique personalities with distinct chararcter traits. Once we understand what's beneath the skin of your chararcter we bring them to life through the illsutrative design.
CharactaMap™ by Inkubator is an intuitive writing system channeled through 5 decks of critical thinking prompt-cards, made for people who want to create memorable characters and write compelling stories.
The storyboarding phase helps to visualise the overall narrative and visual structure of the animation. We create illustrative panels which represent the key moments, shots, and actions in the film. The animatic is a video version of the storyboards.
Concept art and style frames involve the creation of visual references and design elements that establish the overall look, feel, and style of the animation. It's useful to think about the style frame as an upfront 'print screen' of the final film.
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The production phase is where the actual design and animation takes place. Animators bring the scenes and characters personality and emotion to life. In post-production, the finishing touches of sound design, music and voicoever are applied to enhance the storytelling.
The artworking and layout phase involves the illustrative translation of the approved concept art, style frames and storyboards into detailed artwork which is presented as 'artwork layouts' that can be approved prior to animation produciton process.
In simple terms, animation is the art of telling stories through the bringing to life of inanimate characters, assets and environments. The choice of animation style heavily influences the overall aesthetic and visual treatment of the animation project.
The soundtrack involves the creation and integration of the various audio elements that enhance the overall audiovisual experience. The soundtrack typically includes three primary components which are music, sound design (effects), and voiceover.
Rendering is the process of generating the final static images (or frames) within the animation. Typically, 24 frames are shown in one second of the animation. These are then compiled and combined to create the final animated video prior to delivery.
Get in touch for a free animated video produciton consultation with Fudge's Creative Team or simply click on the Brief Builder to send us details about your project!
Our collaboration portal is a custom-built project management tool designed around our animation process. The portal provides a central hub for all project related assets (scripts, storyboards, character designs etc.) but, more importantly, it makes the process of collaborating with the creative team more effective, efficient and fun!
