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Project Showcase

News Corp

A unique training film for one of the world's largest mass media companies, News Corp, delivering authoritative and engaging news and entertainment to a global audience through some of the world’s most trusted brands.

A Unique Approach

As part of News Corp’s commitment to invest in the professional development of its 25,000 strong global workforce, Nibble was commissioned to produce a campaign film that, as well as being educational and informative, could be engaging, inspiring and fun for viewers.

The result was ‘Tab-Lloyd’, an entirely unique animated treatment featuring traditionally hand drawn and animated characters inhabiting a newspaper wrapped CGI world.

Director: Emanuel Bonnici

  • Character Design
  • Traditional Animation
  • 2D Animation
  • Training Film

Making Waves

Alongside the film’s protagonist ‘Lloyd’ we created an ensemble cast of advocative characters who were used to play different educational roles throughout the organisation

This mix of engaging visuals, beautifully fluid hand drawn animation, and storytelling, resulted in a overwhelmingly positive and transformational learning experience for News Corp's employees.

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