Animated infographics – what are they and how can they work for your business?


Static infographics are a staple of modern digital design. Their ability to grab attention and deliver information in an engaging and understandable way makes them a valuable tool for any business.

But here at Fudge, we’re not really about the static, we like things with a bit of movement. Animated infographics are like their motionless relatives but far more visually arresting and with the potential to communicate a much larger amount of information without increasing the complexity.

Let’s find out why they’re such a useful tool for businesses and why you should be making one right now.

What is an animated infographic?

Animated infographics are a visual representation of data that intends to present information with clarity and speed.

They make use of images, shapes, text, voice-over and, all importantly, animation to aid in the viewer’s ability to absorb the information they’re communicating.

Why are they good for businesses?

Humans love patterns. Seriously, we see them everywhere, or rather: we’re programmed to want to see them everywhere. There’s even a fancy sounding name for it – pareidolia.

It’s the reason why people claim to see faces in everyday objects and why so many conspiracy theorists are convinced that all manner of coincidences line up when more often than not: they don’t!

Well in the case of animated infographics, it’s very pleasing to the viewer when you pander to this phenomenon of wanting to see patterns in everything. They let you lay out the main beats of your topic with a series of supporting imagery, text, figures, graphs and other visualisations.

Not only are the visuals a vital aspect of these videos, the voice-over and the the text plays a role as well. The combination of this multi-sensory information package makes motion graphics such an effective method of information delivery and recall.

Check out our video for BTG TheraSphere:


Let’s see why this form of animated video is so great for business and explainer purposes:

  • Visuals: They’re clear and highly relevant to the audio, working to grab attention and reinforce the voice-over
  • Transitions: They have to be fluid and dynamic when you’re communicating a complex concept in order to keep the attention levels high in your viewers
  • Text: The odd sprinkling of key phrases or figures will increase the potential for information recall when it comes to the really important bits of your video
  • Audio: I know it’s in Spanish, so English-speakers will have to take my word for it – but the narration has more room to explain the technical/complicated aspects of the service because the visuals are there to assist information delivery

You can see why animated infographics are so popular. They’re a great way to present information in a simple way and their ability to keep viewers engaged is second to none.

Who uses animated infographics?

Any organisation that has a complex idea that they need to explain quickly and clearly. It’s such an effective tool for introducing new ideas and concepts to viewers that many places of learning use it as a strong teaching tool as well.

You might recognise this slick information-driven animation style in classrooms, training sessions and even museums.

For businesses, they really excel when you’re presenting the outcome of research. When you have interesting data, the significance of which you need to explain in more of an exciting way than a dry bar chart, animated infographics really shine.

You can take viewers on a journey, laying out visuals and voice-over that lays out the purpose of your study, before bringing your findings to life with animated visualisations that intersect with relevant imagery alongside bold statements and figures.

They’re the perfect addition to an otherwise dull presentation. Think of animated infographics as the grown-up version of whenever the teacher put a video on during a lesson – we all sat up and paid attention, right?!

Animated infographic websites

You might have seen some really fancy websites out there that consist almost entirely of animated graphics and information that changes as you scroll. These sites are technically known as parallax websites, or pages that use parallax scrolling.

They’re amazing for promotion and awareness purposes – charities and brands often use them to tell a story over a timeline or to show off the results of research.

The best thing about these websites is that you can put in well placed, strong calls to action at the end – allowing you to guide your readers to your desired areas, be it lead generation, conversion or social sharing.

How do I make an animated infographic?

They’re quite a challenge to pull off, and unless you’re a graphic designer and animator with a gigantic iMac sitting on your desk, you’re probably going to struggle creating something slick and engaging.

Don’t despair though, just get in touch with us about what you want your video to achieve and we’ll come back with a stack of great ideas.

We’re a friendly bunch here at Fudge, so even if you’re in the early stages and want to just do a bit of spit-balling, we’re happy to have a chat!